The eyes don't lie. The thin, fragile eye area can't naturally conceal the signs of fatigue and aging all on its own. Now, all the needs of the eye area are targeted in one comprehensive treatment with Be Complete Eye Care Gel-Creme. This deceptively lightweight gel-creme, with 12 nurturing botanical and plant extracts and powerful peptide technology, concentrates on dark circles, puffiness, fine lines, wrinkles, and essential moisture -- all in one exclusive formula. Your eyes have never seen such meticulous care.

An advanced complex of soy and rice bran peptides and yeast protein targets the telltale sings of fatigue and aging around the eyes. Peptides in action:
1. Improve microcirculation
2. Help minimize collagen and elastin breakdown
3. Help neutralize environmental damage.

Optical diffusers - a special mineral blend refracts and reflects light to instantly brighten the eye area and blur fine lines.

Essential Ingredients
• Jojoba oil hydrates delicate skin.
• Chamomile and licorice soothe and refresh tired eyes.
• Soy and rice bran peptides minimize collagen and elastin breakdown.
• Bisabolol and squalene calm sensitive skin.

Unique Formularies
Our combination of pure and natural ingredients into formularies is the second Be differentiator. A formulary is the science of combining ingredients so that each ingredient works to enhance the effects and potency of the others. For example, we mix aloe vera (a common skin care ingredient) with just a little bit of olive oil to create a combination that not only softens the skin but actually helps repair the skin's moisture barrier, facilitating long-term hydration. Most women do not want to plunge into an exhaustive study of what to combine with what, so we've put our scientists to work for you. Each blend has been tested, re-worked, and modified for optimal effectiveness and long-term potency.

Our passion for purity also means we'll never settle for unhealthy fillers or cheap substitutes. Through The Pure Approach, you won't find any of these ingredients in our products:
• Artifical fragrances or dyes
• Mineral oil
• Lanolin
• Petrolatum
• Harsh alcohols
• Propylene glycol
• Sodium lauryl sulfate
• Formaldehyde

What can you expect from The Pure Approach? Touch a five-year-old's cheek and recall the wonder of soft, smooth skin. To maintain these qualities over time, we must respect the dynamic nature of skin and give it the care and nutrients it needs to renew itself. Skin that renews itself too quickly can feel raw, while skin that cycles too slowly loses both radiance and resilience. The Pure Approach works to rid the skin of impurities while fortifying and building new cells, all at the proper rate, restoring skin to optimum health.

• Primary -- men and women with dark circles, puffiness, fine lines and wrinkles around the eyes.

• Unique gel-creme liquefies into the skin for an immediate moisture boost
• 12 nurturing plant and botanical extracts and powerful peptide technology
• Minimizes dark circles, puffiness, fine lines, wrinkles
• Provides jojoba oil to hydrate delicate skin and comforting extracts of chamomile and licorice to soothe and refresh tired eyes
• Optical diffusers instantly brighten the eye area and blur fine lines
• Creates a silky canvas for makeup to effortlessly glide on
• No artificial fragrances or dyes to dry or irritate skin
• Clinically proven safe and gentle
• Dermatologist tested

Using the ring finger, gently pat a small amount over the entire eye area.

Water (Aqua), Simmondsia Chinesis (Jojoba) Seed Oil, Cetearyl Alcohol, Glyceryl Stearate, Hydrogenated Lauryl Olive Esters, PEG-100 Stearate, Olea Europaea (Olive) Unsaponifiables, Stearic Acid, Butylene Glycol, Hydrolyzed Rice Bran Protein, Glycine Soja (Soybean Protein), Oxido Reductases, Dipotassium Glycyrrhizate, Bisabolol, Tocopherol, Squalene, Decyl Olive Esters, Chamomilla Recutita (Matricaria (Chamomile Hungarian)) Flower Oil, Anthemis Nobilis (Chamomile Roman) Flower Oil, Ormensis Multicaulis (Chamomile Moroccan) Oil, Juniperus Virginia Oil, Thuja Occidentalis (Cedarleaf) Oil, Salvia Officinalis (Sage Spanish) Oil, Salvia Sclarea (Clary Sage) Oil, Santalum Album (Sandalwood) Oil, Jasminum Officinale (Jasmine) Extract, Citrus Aurantium Dulcis (Orange) Flower Oil, Glycine Soja (Soybean) Oil, Glycerin, Lecithin, Dimethicone, Methicone, Sodium Stearoyl Lactylate, Talc, Polysorbate 60, Polyethylene, Carbomer, Disodium EDTA, Triethanolamine, Methylparaben, Propylparaben, Chlorphenesin, Titanium Dioxide (Cl 77891), Iron Oxides (Cl 77491, Cl 77492, Cl 77499).